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Hull City AFC – A club not a brand

Gareth Edwards examines the situation surrounding Hull City’s proposed name change by owner Assem Allam and why it must be stopped.

“What’s in a name? That which we call a rose, by any other name would smell as sweet”. (more…)


Super Swans meteoric rise

These days, Swansea City Football Club are a massive brand, known globally around the world and are competing well in the Premier League.

They are winners of major trophies, and are able to attract big names to the Liberty Stadium. It wasn’t always like that though. (more…)


Hull City: The team to stay up

After a hard fought season Hull City AFC have finally made it back to the Premier League.

The Tigers finished the season with 79 points and 24 wins, second in both to only, Cardiff City. Hull City might not have stellar numbers like their 13th best attack in the league, and their plus-nine goal difference, but they have a good mix of youth, experience, an excellent defence, and a manager who has finally found his team. (more…)