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First, you’re probably asking what is fan-funding?

Well, similar to crowdfunding it would allow regular people to have the influence that sponsors and board members have.

Is fan funding the future?Far too many clubs treat their sponsors as partners but their fans as mere customers without understanding the untapped potential in having a worldwide fan base.

The mission would be to allow ordinary fans to become investors in the clubs they believe in. Investing in football clubs shouldn’t be left only to millionaires and billionaires. Bringing clubs and their fans closer together will strengthen the bond between them. It will allow clubs to invest for the future, improving their infrastructure and making them less reliant on overseas shareholders to inject capital.

Even the smallest clubs have passionate fans, locally and internationally, and are connected to them digitally. They would love the chance to invest in sports, but there is currently no way to do so for the average fan or investor. For clubs, this is a massive opportunity and an untapped, digital source of financing. Even your average League Two club will have up to 10 times more people connected to them online than physically going to the stadium on a match day. For larger clubs, multiply that number by 1000. All these millions of people are digitally connected, want to engage with their club and have their voices heard.

Imagine being able to help clubs to fund stadium improvements, fund a statue or youth team pitches. But imagine being able to influence who your club buys, if a player has a release clause or your club doesn’t have enough, fans should be able to come together and put in a small amount to buy a player they want. Of course, there would need to be a lot of rules and regulations established and small print etc. etc. but I definitely believe it could be something for the future.

Post written by Jonathan Roberts
Blog: missingstudsfootball.wordpress.com, Twitter: @missingstuds

Note: The views expressed within this blog post are those of the contributing author, and may not necessarily reflect those of MatchDayApp Limited, its representatives or associated partners.

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